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Is there a formula for stimulating emotional responses to brands?

31 Mar 2009 | by Staff

Food group Nestle is following the Japanese philosophy of kansei, in which products are designed to elicit certain emotional responses in consumers. Is such a technique viable in marketing?

We'll Call You - Coors

31 Mar 2009 | by Staff

Coors is going after the UK's missing women beer-drinkers with a new, female-friendly brew. Always keen for refreshment, Marketing's Mystery Caller wanted to find out more

Adwatch Review: Visa

31 Mar 2009

LONDON - Yan Elliott, joint creative director of WCRS, reviews the latest Visa commerical, which ranked 15th in the Adwatch recall poll of 1 April.

Editor's comment: COI 'help' could hinder banks

31 Mar 2009

This week the COI's deputy chief executive, Peter Buchanan, offered his organisation's marketing services to our growing number of nationalised (or at least effectively government-owned) banks. Should they accept?

Marketing Mole: Who does Google think you are? - Cathryn Sleight, Marketing director, Coca-Cola GB

31 Mar 2009

- The first link is to a Zoominfo.com profile listing of Cathryn Sleight, marketing director, Coca-Cola.

Marketing Mole: Name that brand

31 Mar 2009

The origins of this powdered coffee product go back to Switzerland in 1938.

Anthony Hilton: World summits lose their way

27 Mar 2009 | by Anthony Hilton

There was a time when meetings of world leaders happened infrequently, had clear objectives and lasted until the business in hand was completed.

Skip the press and extend your reach

27 Mar 2009 | by Paul Mylrea

Sometimes, the best insights come not from detailed research but from watching people.

From our readers - Media need access to court proceedings

27 Mar 2009

To see the media in frenzied pursuit of a story is one thing. To see them in pursuit of a sex crime court drama is quite another, especially while vulnerable victims are trying to rebuild their lives.

Ian Monk: Google does battle with the old guard

25 Mar 2009 | by Ian Monk

Predictably for an organisation whose corporate messaging is underpinned by a stated desire to make the world a better place, Google's PR throughout the privacy controversy generated by the UK launch of its Street View initiative has been smart.

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