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Jill McCall, assistant brand manager, Trident, Cadbury
LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a trademark, raising the question of whether this brand strategy could work for others
LONDON - LONDON - Ben Kay, head of planning at RKCR/Y&R, reviews the Weetabix TV ad that had the 15th highest recall with public in the Adwatch for 2 December.0
Cheryl Hall, marketing manager, Table Table and Taybarns, Whitbread
A dispute between Costco and Coca-Cola signals a shift in power from manufacturers to retailers.
Renault's 'Tales from the Glovebox' schools programme, which launched last week, has highlighted the question of whether it is appropriate to advertise to children in their place of education
LONDON - George Bryant, founding partner of The Brooklyn Brothers, reviews the Kingsmill TV commercial which had the fifth higest recall with the public for the weekly Adwatch for 17 November.
Unilever has asked the public to make suggestions for fresh advertising for its Peperami 'Animal' character, and possibly opened the gates for more brands to follow in its footsteps
Sarah Golding, managing director of CHI & Partners, reviews the Patak's TV commercial that had the third-highest recall with the public in the Adwatch ranking for 11 November.
The brand has the perfect strategy for how to prosper in the face of competition from own labels
