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Marketing Mole: Name that brand

02 Dec 2009

This super-mini car model, manufactured by a US marque, was first introduced in 1976 to compete with the Renault 5 and Fiat 127.

Brand Manager of the Week

01 Dec 2009 | by Sarah Johnson

Jill McCall, assistant brand manager, Trident, Cadbury

Me and my mentor

01 Dec 2009 | by Sarah Johnson

Andrew Warner, marketing director, UK & Ireland, LG

OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?

01 Dec 2009 | by Staff

BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

LONDON - McDonald's has attracted a lot of attention following its application to register its popular nickname, MaccyD's, as a trademark, raising the question of whether this brand strategy could work for others

Andrew Walmsley on Digital: the consumer manages the brand

01 Dec 2009 | by Andrew Walmsley

Making the most of a brand means avoiding being overly literal about notions of ownership

Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape

01 Dec 2009 | by Mark Kleinman

Marc Bolland's decision to take up the reins at M&S does not necessarily spell disaster for Morrisons

Mark Ritson on Branding: the folly of replacing brand managers with brand advocates

01 Dec 2009 | by Mark Ritson

Researcher Forrester has become the latest entity to suggest a change to marketing terminology

Adwatch Review: Weetabix

01 Dec 2009

LONDON - LONDON - Ben Kay, head of planning at RKCR/Y&R, reviews the Weetabix TV ad that had the 15th highest recall with public in the Adwatch for 2 December.0

Editor's comment: The mum of all focus groups

01 Dec 2009 | by Lucy Barrett

I am almost scared to enter into the debate about Mumsnet.com, the networking site for parents. This is because over the past few weeks I have seen it described as weird, prescriptive, bullying, childish and vitriolic. However, it has also been described as powerful on several occasions.

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