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OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?

BARB, the TV body, is set to unveil changes to its audience measurement service from 1 January, including a new viewing panel. Will it boost TV as a medium?

OFF THE FENCE: Will other publishers look to follow News International and try and hit retailers' price margins?

Rupert Murdoch's NI has decided to remunerate all UK retailers of The Sun on the basis of a standard cover price of 30p, rather than 35p as at the moment. Is this a taste of the future?

Sky Media's MTV ad sales deal is a sign of the times

It has been noted in these pages several times that everyone is talking to everyone in this distressed economic climate. No deal or partnership, no matter how unlikely, is off the agenda - especially in TV ad sales.

Never too young to plan for retirement

Q I left university six years ago, and apart from taking one year out to travel, I have been working for the past five years. I believe I have been doing well as I have been given pay rises over the past few years, and my boss has given me additional responsibility. I'm having a great time, enjoying...

Paid-for search can be used to counter adverse publicity

At a client workshop about great challenger brands, my colleague named the Bugaboo pushchair as his favourite brand.

Business effectiveness is the mantra, not media efficiency

There were many happy media people at last Monday's IPA Effectiveness Awards, and not just Mediaedge:cia, who made history by becoming the first media agency to be crowned Effectiveness Agency of the Year and to win the Grand Prix without having to share it with a creative agency.

Is the RadioCentre damaged by recent member exits?

TalkSport owner UTV and UKRD/TLRC are leaving the RadioCentre following disagreements over policy, such as digital switchover. Where does this leave commercial radio's lobby?

Murdoch tries to do a Sky with his online charging

There must have been some groans at Wapping in May when Rupert Murdoch pronounced that his newspapers would be charging for online content within a year.

If you build it, they won't necessarily come

In the 1989 movie Field of Dreams, the hero converts a cornfield at his farm in Iowa into a baseball field, despite being on the verge of bankruptcy and desperately needing the land to grow food.

What I would do if I were chairman of Channel 4...

Channel 4 is important. As super-choice permeates the country, it has stayed relevant. Good work has been done to define what it should be - and what it should not be.

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