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Opinion: Brands jostle for attention at Copenhagen climate change summit

COPENHAGEN - The past fortnight saw global attention focused firmly on Copenhagen, as the Danish capital played host to the United Nations Climate Change Conference (COP15).

A creative director's verdict on the most-recalled ad of 2009

LONDON - There are only three categories of TV ad: entertaining, useful and bad. Of the three, poor old useful doesn't get much of a look-in while we're raving about the hilarious or ranting about the terrible. Well, beware what you may be overlooking.

Amanda Andrews on Media: Will global X Factor pay?

It could have been dreamt up at a lavish party attended by super-models and celebrities or at an exclusive resort. Sir Philip Green and Simon Cowell's grand idea to develop an entertainment company, Greenwell, with the scale of Disney, was first revealed in June.

Mark Ritson on Branding: the Google brand just keeps on stretching

Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.

Editor's comment: Agencies succeed against the odds

Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.

Will the launch of another free London newspaper be viable?

LONDON - Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year.

Adwatch Review: Microsoft

LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV commercial that ranked seventh in the Adwatch poll for 9 December.

We'll Call You - Churchill

It's panto season and having heard our favourite canine, Churchill the dog, is taking to the stage, we rang the insurance brand to find out how to get tickets

Brand Manager of the Week

Jill McCall, assistant brand manager, Trident, Cadbury

Me and my mentor

Andrew Warner, marketing director, UK & Ireland, LG

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