17 Dec 2009
| by Arlo Brady
COPENHAGEN - The past fortnight saw global attention focused firmly on Copenhagen, as the Danish capital played host to the United Nations Climate Change Conference (COP15).
15 Dec 2009
| by Leon Jaume
LONDON - There are only three categories of TV ad: entertaining, useful and bad. Of the three, poor old useful doesn't get much of a look-in while we're raving about the hilarious or ranting about the terrible. Well, beware what you may be overlooking.
10 Dec 2009
| by Amanda Andrews
It could have been dreamt up at a lavish party attended by super-models and celebrities or at an exclusive resort. Sir Philip Green and Simon Cowell's grand idea to develop an entertainment company, Greenwell, with the scale of Disney, was first revealed in June.
10 Dec 2009
| by Mark Ritson
Google is building on its maturity in its own category, search, to launch a series of aggressive brand extensions. These are successfully destabilising the incumbent competition while making the executives in charge of these brands look, in my opinion, like morons.
08 Dec 2009
Congratulations to all the winners of Marketing's Agency of the Year 2009. In the supplement that accompanies this issue, you can read why every winner, and the runners-up, were so commended.
08 Dec 2009
| by Staff
LONDON - Despite the recent closures of free commuter papers London Lite and thelondonpaper, a group of mystery investors has announced plans to enter the fray with The London Weekly next year.
08 Dec 2009
LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV commercial that ranked seventh in the Adwatch poll for 9 December.
08 Dec 2009
It's panto season and having heard our favourite canine, Churchill the dog, is taking to the stage, we rang the insurance brand to find out how to get tickets
Jill McCall, assistant brand manager, Trident, Cadbury
Andrew Warner, marketing director, UK & Ireland, LG