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Tough times for 2009 but the industry will bounce back fitter

I'm sure most media types will have already worked out that 2009 is set to be characterised by fewer people doing more work for less money - pretty much regardless of which part of the media industry they work in.

Andrew Walmsley on Digital: Kangaroo's global contest

LONDON - The Competition Commission should start viewing the VoD service in more than parochial terms

Raymond Snoddy on Media: C4 ad trial is bang on target

What more could advertisers ask for than a closed IPTV network with discrete addressable viewers?

The problems you won't have in 2009

As this is my last Dilemma column of 2008, I thought it might be interesting to take a look ahead at 2009 and give you my predictions for the dilemmas I won't be receiving in my mailbox over the next 12 months.

Let's have peace among agencies and goodwill to all media

Dear Santa, I have been extremely well-behaved all year, so please could you grant my wishes, listed below, as my Christmas treats.

2008 has been a year of uncertainty - but it will pass

Staggering innovation and breath­taking entrepreneurialism? No, the story of media 2008 was uncertainty.

How we can ride out the media storm heading our way

There is a storm coming in 2009 and the industry had better batten down the hatches. Here are some ideas to help clients, agencies and media owners navigate the next 12 months and come out of the downturn intact.

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Digital Marketing

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Could targeted TV ads damage the TV spot?

Sky is working on the UK debut of targeted TV ads. It is viewed by some as the Holy Grail of advertising, but what effects will it have on the traditional TV spot ad?

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