Obama is proof that the core product must have authenticity
02 Dec 2008 | by Tess Alps
The adage "Success has many fathers, but failure is an orphan" is - ironically - attributed to many people, including Tacitus, Mussolini's son-in-law and JFK.
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Could targeted TV ads damage the TV spot?
02 Dec 2008 | by Staff
Sky is working on the UK debut of targeted TV ads. It is viewed by some as the Holy Grail of advertising, but what effects will it have on the traditional TV spot ad?
Economic downturn will change shape of industry forever
02 Dec 2008 | by Sue Unerman
Most of the gongs at the recent 2008 Media Week Awards ceremony went to communications planning and buying that stepped outside the traditional media channels.
Clients going back to basics will give digital a wake-up
02 Dec 2008 | by Steve Barrett
Amid the talk of economic down-turns and credit crunches, there is an interesting trend emerging among the attitudes of clients to the advertising outlook for 2009. At the risk of coming over all John Major, the consensus seems to be that it's time to go "back to basics".
Kangaroo is still a good proposition for advertisers
18 Nov 2008 | by Steve Barrett
If you look at what some of media's movers and shakers were saying in Media Week's review of the year at the end of 2007, one of the most exciting developments in 2008 was meant to be the Kangaroo online, on-demand TV initiative.
Will Kangaroo ultimately prove to be a success?
18 Nov 2008 | by Staff
Kangaroo's launch date has already been delayed for months by a Competition Commission probe. Now, it has lost chief executive Ashley Highfield. Will it fulfil its backers' ambitions?
Making time to think before you act is a vital survival technique
18 Nov 2008 | by Tess Alps
The much-anticipated Battle of Big Thinking, the annual brain-fest that took place earlier this month, provided much food for thought.
Online metrics tend to exaggerate effect of web campaigns
18 Nov 2008 | by Sue Unerman
We need to talk about the internet. These dark days of recession are demanding increasingly accurate accountability for every pound spent on advertising and, of course, direct response advertising in particular.
Beware of Secret Santa bearing gifts
18 Nov 2008 | by David Emin
Q: For Christmas, my colleagues have suggested we organise a seasonal Secret Santa present giving. The idea is that we all put our names in a hat and then everyone pulls out a name and secretly buys a present for that person.
Cloud-based services create new source of ad inventory
12 Nov 2008 | by Richard Eyre
In the early 1990s, one of those "how the world is going to be" debates was whether the future desktop computer would be dumb or intelligent.
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