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The debate about integrating on and offline media into one agency seems to have been around for so long that you might be inclined to think that it is no longer the hot topic it once was. That said I firmly believe that given today's economic climate the issue of integration is more relevant and necessary...
When a consumer searches for your product or service online, you have a couple of seconds to catch their eye -- everyone knows this, but we need to remind ourselves of that fact.
The data security issue rumbles on, and as we hear about more and more government ideas to reduce the risks of identity fraud and lost data, isn't it time we took a long hard look at whether we as an industry are doing our bit?
'The Great Escape', Quality Street and embarrassing misdemeanours under the mistletoe -- yes Christmas is nearly upon us. This is the most competitive, and lucrative, time in the high street calendar with retailers in an all-out battle for consumer spend and food and drink brands are obviously at the...
As a marketing opportunity, instant messaging's credentials look strong. It offers everything marketers are looking for -- the ability to communicate in real-time and engage the consumer one-to-one with rich content, such as video.
The breadth and scale of the opportunities for consumers to create content, hold conversations and share their opinions online just keeps on growing. But as we grapple with how to engage with consumers through these new channels, we need to understand what people are saying and what they mean.
It's a question that we should all be asking ourselves: "How much credibility can I place in the advice I am getting about data?", and while this may seem like a simple question, its importance should not be underestimated.
Finally, it seems women are beginning to be taken seriously as a market -- a bit more than the 'can't we just do it in pink' technique of old. In discussing how to approach marketing to the female sector, we must first acknowledge that the processes and drivers of purchase are indeed very different...
Most children reach the stage, not long after they've first mastered the basics of speech, when every conversation is peppered with the question "why?".
Techniques such as behavioural targeting (BT) represent a logical extension of permission marketing principles that are most usually applied to media such as email and telemarketing.
