Letter - Helping events reach a bigger audience
29 Jun 2007
In response to your feature about 'the fight for brand events' (PRWeek, 8 June), I was interested by the comment that 'without PR an experience is just an event'.
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Refreshing to see the staff turnover argument battled so passionately by Ian Monk (PRWeek, 15 June) and Jennifer Janson (PRWeek, 22 June). Why does everyone believe they can become a successful PR practitioner though?
In response to your feature about 'the fight for brand events' (PRWeek, 8 June), I was interested by the comment that 'without PR an experience is just an event'.
Luke Blair is right that some 'key communication measures' are needed to sell road pricing to the masses (PRWeek, 8 June). But it needs more than having a Ken Livingstone-style leader in every town.
Underestimate Gordon Brown at your peril. Many Labour cabinet ministers have been felled by the new Prime Minister's clunking fist. Now David Cameron is firmly in his range.
The PROs are now the good guys, one senior media figure recently told me in slightly rueful tones.
Torrential rain, flash floods, Boscastle under threat and a sea of mud at Glastonbury…there is something so reassuringly predictable about the British summer. All we're missing so far is a hosepipe ban.
If, as Harold Wilson once said, a week is a long time in politics, ten years feels like the elapsing of a generation...
The battle for control of Dutch-based international bank ABN Amro has been going through one of those phoney war periods, where manoeuvres have been suspended pending the outcome of a court case. Read on...
Back in the bad old days of the dotcom boom, to give your stock a boost all you needed to do was to append the.com suffix to your company name. Everyone was doing it, from oil companies to greengrocers; not joining in made it look like you didn't get the digital revolution.
If anyone was going to launch ads on the luggage doors above passengers' heads on aircraft, it would have to be Ryanair's Michael O'Leary.