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With the possibility of a pre-watershed junk ad ban, many brands are being forced to review their advertising strategies, Karen Somerville and Clare Sargeant look at the challenges facing creatives.
It was a brutally warm day last Tuesday in Melbourne. But the temperature was even hotter inside the city's Exhibition Centre where the Winemakers' Federation of Australia was holding its annual Outlook conference. Kicking off the event, and boy do I mean kicking, was Tesco's director of beer, wine...
The UK's first smoothie brand has seen its market share slip as the fortunes of rival Innocent soar.
Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (-) Asda Fallon London/Carat 70 2 (3) Morrisons DLKW/Mediaedge:cia...
Research by the two regulators has found that tighter regulations imposed on alcohol advertising in 2005 are having a significant impact on lessening the exposure of children and young people to drinks brands.
Hands up who is confused about what the government's absolute position is on 'junk food' advertising. I confess that I am.
The off-licence is suffering, having lowered its prices and seen sales hit by the inclement summer, writes Jemima Bokaie.
The moment when a brand crashes and that when it starts to leave the rails are rarely the same.
In contrast with the booming frozen pizza sector, the Schwan brand's sales are in decline.
Marketing to children is a thorny subject. Add the internet into the equation and official censure becomes a real threat if brands don't act responsibly.
