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Next year could well mark a turning point for media

Another media year has shot by indecently quickly. It barely seems five minutes since we welcomed Michael Grade back to the commercial media world in January. But as the year ends our thoughts are increasingly dominated by words such as iPhone, Facebook (still) and Kangaroo.

A few thoughts from Unerman's Almanack for 2007

As this is the last column of the year, I thought I would share with you some of the things I have learnt (or relearnt) over the past 12 months.

'The Milky Bar Kid is strong and tough'... but tough enough to survive?

With the possibility of a pre-watershed junk ad ban, many brands are being forced to review their advertising strategies, Karen Somerville and Clare Sargeant look at the challenges facing creatives.

Politics of the media: Murdoch era coming to an end?

The ancient media moguls like Northcliffe, Hearst and Beaverbrook seem footnotes to history now, which is probably all they deserve, writes Stephen Foster,

Letter - Most MPs do have respect for lobbying

I read Conservative MP Charles Walker's 'coruscating' attack on the lobbying industry on the PRWeek website (prweek.com/uk, 30 November) with both surprise and disappointment.

Letter - Is the Madeleine hype really helping?

I can well understand Clarence Mitchell and the McCanns being upset when the media run a Madeleine story on the flimsiest of evidence (Profile, 30 November). But surely this has been the case with the vast majority of stories over the past few months, featuring spurious tales of sightings?

Letter - Put the podcast in the 21st century

A PRWeek video podcast is a great idea, but why on earth have you done it like this?

OPINION: We can create a ‘talkability’ by engaging the right ten per cent

Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three easy steps.

OPINION: Runway not at all clear for take-off

The Government seems to have taken to heart the old adage ‘Don’t ask a question if you don’t want to know the answer’ with its public consultation document for the proposed third runway at Heathrow Airport.

LEADER: Sector amust wake up to TUPE effect

The rather dull-looking acronym TUPE has been kicking around the PR industry for the past 18 months or so. By now most people are aware of it, some are worried about it, but few really know what they should be doing about it.

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