A few thoughts from Unerman's Almanack for 2007
11 Dec 2007 | by Sue Unerman
As this is the last column of the year, I thought I would share with you some of the things I have learnt (or relearnt) over the past 12 months.
Another media year has shot by indecently quickly. It barely seems five minutes since we welcomed Michael Grade back to the commercial media world in January. But as the year ends our thoughts are increasingly dominated by words such as iPhone, Facebook (still) and Kangaroo.
As this is the last column of the year, I thought I would share with you some of the things I have learnt (or relearnt) over the past 12 months.
With the possibility of a pre-watershed junk ad ban, many brands are being forced to review their advertising strategies, Karen Somerville and Clare Sargeant look at the challenges facing creatives.
The ancient media moguls like Northcliffe, Hearst and Beaverbrook seem footnotes to history now, which is probably all they deserve, writes Stephen Foster,
I read Conservative MP Charles Walker's 'coruscating' attack on the lobbying industry on the PRWeek website (prweek.com/uk, 30 November) with both surprise and disappointment.
I can well understand Clarence Mitchell and the McCanns being upset when the media run a Madeleine story on the flimsiest of evidence (Profile, 30 November). But surely this has been the case with the vast majority of stories over the past few months, featuring spurious tales of sightings?
A PRWeek video podcast is a great idea, but why on earth have you done it like this?
Youth marketing expert Andrew Needham says generating positive word of mouth can be done in three easy steps.
The Government seems to have taken to heart the old adage ‘Don’t ask a question if you don’t want to know the answer’ with its public consultation document for the proposed third runway at Heathrow Airport.
The rather dull-looking acronym TUPE has been kicking around the PR industry for the past 18 months or so. By now most people are aware of it, some are worried about it, but few really know what they should be doing about it.