The geek marketer will inherit the Earth - or at least the marketing department.
It has never been easy to disappear, as Dr Crippen found out thanks to the electric telegraph. Nowadays you must not pose for a quick snap with a Panama City estate agent if you want to create a new life in the sunshine, far from the reach of the law.
Despite a sell-out tour, their latest single limped into the charts. David Tiltman asks whether girl power can still cut it.
Prince once sang that there were 23 positions in a one-night stand. Handily, there are about the same number of options in the brand relationship spectrum. The spectrum was invented in 2000 by David Aaker and colleague Erich Joachimsthaler to describe the relationships between brands in a portfolio.
Everybody knows celebs don't go to supermarkets. They use Ocado. Or the maid does.
Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (4) Asda Fallon London/Carat 79 2 (-) Marks Spencer RKCR Y R/Walker Media...
Accusations of double standards have been thrown at Unilever for using ultra-attractive models in its Lynx ads at the same time as seeking to reassure women through its Dove brand that they are attractive whatever their age, shape or size.
Christmas festivities are being dampened by a raft of headlines screaming of credit crunches, recession and yet more advertising restrictions.
17 Dec-1 Jan Ladbrokes.com World Darts Championships, Alexandra Palace, London N22. Knockout tournament organised by the Professional Darts Corporation.
More than 8000 performers will take part in the annual London parade, now in its 22nd year.
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