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There are few industry events I would happily attend on my birthday, but the IPA Effectiveness Awards is at the top of the list.
Who owns the communications planning process and who should be responsible for leading the execution of big brand ideas? That is a question that has taxed marketers and their agencies for decades and will no doubt continue to do so for years to come.
When I opened up Amazon.co.uk this morning, I was greeted by a letter from Jeff Bezos, founder and chief executive.
Here's an unconventional wisdom: you can send non-promotional e-mail messages and still see the money roll in, writes Simone Barratt, managing director of e-Dialog.
Is bigger necessarily better? That is a question that has been taxing humankind since time immemorial. It has also been a feature of several recent articles in Media Week.
Creative agencies usually describe their best campaigns as art and their originators as artists. There may have been occasions in a meeting with a creative agency when you feel that you're supposed to behave as if you are in the presence of artistic genius, because the boys from the creative department...
Second Life is so, well, second! Facebook is the place to be. The number of options open to us as communication planners grows each week.
Some people love the idea of strategy so much that they can hardly get anything done for theorising and scenario planning.
I'm sorry, but prepare for a torrent of self-indulgent sentimentality, or save yourself and just turn the page to the more insightful Sue Unerman.
When one is lucky enough to be in a position to be able to choose the people who may lead the organisations that you are responsible for, it is both a blessing and a curse.
