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The Year in Marketing 2007: Marketing's year in the spotlight

19 Dec 2007 | by Lucy Barrett, Editor, Marketing

As another year draws to a close, we at Marketing are feeling positive about the months ahead.

Mark Ritson on branding: A year of maestros and muppets

19 Dec 2007

So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.

Andrew Walmsley on digital: Marketing's new age ushers in geeks

12 Dec 2007

The geek marketer will inherit the Earth - or at least the marketing department.

Raymond Snoddy on media: Let your good reputation precede you

12 Dec 2007

It has never been easy to disappear, as Dr Crippen found out thanks to the electric telegraph. Nowadays you must not pose for a quick snap with a Panama City estate agent if you want to create a new life in the sunshine, far from the reach of the law.

Brand Health Check: Spice Girls

12 Dec 2007

Despite a sell-out tour, their latest single limped into the charts. David Tiltman asks whether girl power can still cut it.

Mark Ritson on branding: Welcome to the house of brands

12 Dec 2007

Prince once sang that there were 23 positions in a one-night stand. Handily, there are about the same number of options in the brand relationship spectrum. The spectrum was invented in 2000 by David Aaker and colleague Erich Joachimsthaler to describe the relationships between brands in a portfolio.

Adwatch: Morrisons - 'Lulu Christmas'

12 Dec 2007 | by Oliver Lewis-Barclay, Managing director, Hooper Galton

Everybody knows celebs don't go to supermarkets. They use Ocado. Or the maid does.

Adwatch: The weekly analysis of advertisement recall

12 Dec 2007

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1 (4) Asda Fallon London/Carat 79 2 (-) Marks Spencer RKCR Y R/Walker Media...

Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?

12 Dec 2007

Accusations of double standards have been thrown at Unilever for using ultra-attractive models in its Lynx ads at the same time as seeking to reassure women through its Dove brand that they are attractive whatever their age, shape or size.

Editorial: Stay firm in face of recession

12 Dec 2007 | by Lucy Barrett, editor

Christmas festivities are being dampened by a raft of headlines screaming of credit crunches, recession and yet more advertising restrictions.

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