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Your feature 'Why people move in-house' (22 September) was interesting for someone who spent six years agency-side before moving in-house to eBay. After nearly two years I found that some of the key reasons I got into PR in the first place were no longer applicable, and decided to return to consultancy...
In his letter 'Your poor headlines destroy PR stories' (15 Sep), PMA Training chairman Keith Elliott says he sees far too many press releases with 'headlines full of puns, alliteration or heads that mean nothing until you read the release'.
The findings of Lewis PR's poll into the lack of new-media modules on higher-education PR/comms courses should come as no surprise ('PR colleges ill-prepared for new-media explosion,' 22 Sep).
In her column: 'Are you prepared to put the age in agency?' (Opinion, 15 Sep), Kate Nicholas is right, of course.
Alex Rayner, director of media at Captive Minds, on the 'politely tenacious' Darielle Bedding.
In the hardened world of the City it is rare for a single PR coup to change expectations, but the London Stock Exchange came close to achieving that last weekend when news leaked that it had pursued exploratory merger talks with ICAP - an inter-dealer broker - some months ago.
'Twenty years ago the 1986 Local Government Act set new rules for the practice of local authority communications, but since then communications has moved on, while the law has stood still', writes Alex Aiken.
So this is it - my last column for PRWeek, and at a rough count my 340th (if you include leaders from my days as editor). And to the anonymous survey respondent who suggested the best way to improve PRWeek would be to 'sack Kate Nicholas' - you try writing a weekly column for eight years!
As political PR disasters go, the Prime Minister's wife apparently muttering that the Chancellor is a liar must rank as one of the biggest ever.
Can you measure PR? One can be po-faced about this and trot out clichés about growing professionalism and the board 'demanding advanced metrics these days'. But just how widespread is rigorous measurement of campaigns?
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