Transport: prepare for the long haul
29 Nov 2006 | by Luke Blair
When does more disruption mean less disruption? Answer: in the strange, old-fashioned, topsy-turvy world of transport.
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A recent article in Fortune, the US business magazine, estimated that a typical chief executive of a major US company could expect to spend 40 per cent of his or her time...
When does more disruption mean less disruption? Answer: in the strange, old-fashioned, topsy-turvy world of transport.
David Cameron, approaching the end of his first 12 months as Tory leader, would have got a boost from a poll in last weekend's Mail on Sunday .
As the cash-tills ring to the sound of billions of pounds of taxpayers' money, one thing is certain about the 2012 London Olympics: it is a comms nightmare that will outlive the Games.
Alastair Campbell famously told a journalist 'we don't do God' when Tony Blair was asked about his Christianity. British Airways' PR professionals surely wish they were able to deploy a similar response on the increasingly powderkeg issue of faith in the past few days.
My heart lifted when I started to read Ian Monk's column ('Agencies pay the price for low esteem,' 10 November). Here was someone else spreading the word that insecurity was at the centre of PR consultancies' inability to generate the profits they deserve.
Having interviewed a number of graduates this year, I concur that their expectations can range from the sublime to the ridiculous ('Why graduates are in need of a reality check,' Leader, 3 Nov). See, for instance, the ubiquitous PR graduate who demands to work on 'strategy' from day one.
As an in-house practitioner, I wholeheartedly agree with Amanda Politzer's letter ('WAR's awards boycott discredits small firms,' 10 November), but feel one has to congratulate the Cambridge agency for its stance.
David Cook, Cisco head of PR, European markets, on the 'edgy' Stephanie MacLeod.
The Queen's Speech may seem dated these days, but it represents the greatest forward-planning tool for local-authority PROs.