LBi London's office was transformed last week into a mini conference suite populated by sharp-elbowed suits. Publicis Groupe was showing off its recent acquisition of Shoreditch geek chic by using its Brick Lane basement as a venue for an investor day.
Outside somewhere, in a time long ago, before even Jean-Claude Decaux had pasted his first poster, the Romans were using the walls of Pompeii to advertise tourist destinations, local shops and political campaigns to the visiting masses.
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
01 Apr 2013
| by Claire Beale
It feels right to kick off the new Marketing with a fresh focus on new talent and techniques. I've spent a lot of time with the industry's rising stars over the past few weeks, and have almost always come away fired up by their openness, ambition and guts.
01 Apr 2013
| by Marc Mathieu
Unilever's senior vice-president of marketing on how the democratisation of marketing has taken power from brands and handed it to the consumer.
In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
I have always enjoyed reading and listening to the chatter about SXSW from a distance.
21 Mar 2013
NO - GILLIAN HARRIS, BRAND MARKETING DIRECTOR, GUOMAN AND THISTLE HOTELS
Brands must be careful not to just 'shout into the void' but share relevant content and respond to - and engage with - users, to make activity on the social network worthwhile for the brand and useful and entertaining for the...
20 Mar 2013
| by Mel Exon, co-founder of BBH Labs
A biography of Beatrix Potter published last century may not sound like it should warrant a mention in a column about technology.
14 Mar 2013
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.