The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...
Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.
One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.
I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time for deadline-driven journalists, but not, as it turns...
"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.
20 Feb 2013
| by Helen Edwards
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
23 Jan 2013
| by Helen Edwards
The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.
18 Jan 2013
| by Danielle Pinnington
Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.
17 Jan 2013
| by Mano Manoharan
Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.
This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.