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Austerity is biting beyond those living on £53 a week

The political class spectacularly failed to cover itself in glory last week after trying to turn the appalling deaths of six children at the hands of the vile Mick Philpott into something that should be viewed along the narrow divide of party lines. Nonetheless, there was some brief respite to be had...

Arif Durrani: Mediabrands restructure goes beyond retaining Tesco

Two topics dominated media talk around Charlotte Street last week: the exit of Alex Altman as the chief executive of Initiative and whether Tesco might be preparing to review its 20-plus-year relationship with the Interpublic agency.

When trouble brews, marketers ignore social-media at their peril

One of the strangest aspects of the continuing horsemeat crisis has been the silence of some of the Twitter accounts and other social feeds of the retailers who have found themselves at the centre of the widening scandal.

Why long copy makes up for Tesco's Twitter silence

I once asked an ad creative to write a couple of paragraphs about a piece of work he was very proud of. We needed a pithy summary of the ad: 200-odd words, maybe less. And we needed our couple of paragraphs within 48 hours: a luxurious amount of time for deadline-driven journalists, but not, as it turns...

Sainsbury's has a lot going for it, but where's the soul?

"Behold the sun king?" Justin King addressed the Wacl dinner earlier this week.

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.

Helen Edwards: research industry guilty of hyping dubious data

The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.

Think BR: Getting shoppers to spend

Are retailers and brands using the right tactics to get shoppers to spend, asks Danielle Pinnington, managing director, Shoppercentric.

Think BR: How our independent retailers can re-build their brand experience in 2013

Giving customers a more personal shopping experience could be the key to success for independent retailers, writes Mano Manoharan.

My Secret Work Weapon: Know what you spend time on to help focus your effort

This comes from the advice I received from Steve Kaufman, former chief executive of Arrow Electronics, to 'review how you spend your time so you focus on the right things'.

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