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In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
It's a quote from 'The Spy Who Loved Me', where Bond is told a survival strategy: to 'have a positive mental attitude'. It's more of a life weapon, but I apply it to work.
There is so much more to 3D than just film and games, writes Michael Aneto, head of strategic planning, Perfect Fools.
Advertising for films is pretty formulaic, but two campaigns recently stood out for taking brave approaches to getting the message through.
The era of product placement is dawning in the UK, but it has not received a universal welcome.
The abrupt disbandment of the UK Film Council will be of concern to brands as much as film fans.
Burt Lancaster's confidence in his own value as an actor provides a valuable lesson for marketers.
Disney's unparalleled success should inspire other brands to take a share of this lucrative market.
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