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In their book, published next week, Charles Vallance, co-founder of VCCP, and David Hopper, founder of research firm H2 Partners, reveal what drives Britain's greatest eponymous entrepreneurs
Marketers must ditch the buzzwords and jargon and start to speak in plain English if they want to continue to talk to brands about achieving 'clarity'.
E.ON's latest campaign focuses on loyalty, as the energy firm shuns aggressive acquisition tactics.
It is easy to get swept up in the developing online conversation about marketing theory, but we overlook the contribution of pioneering thinkers at our peril.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
Mobile device firm Research In Motion has renamed itself BlackBerry to create a 'clear global brand'.
Asda Income Tracker data paints a bleak picture of continued pressure on family income.
Warning! I'm going to bang on about the Internet of Things again. I'm sorry, but there it is. I'll tell you why at the end. But, for now, I want you to say Hello and Goodnight to a lamppost and a lamp.
Whatever the organisational hierarchy, chief executives play a key role when it comes to internal communications, where 'top-down marketing' truly matters
Marketing's unique weekly analysis of advertisement recall in association with TNS.
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