01 Apr 2013
| by Rory Sutherland
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
01 Apr 2013
| by Laurence Green
It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.
27 Mar 2013
Brands are encouraging marketers to expand their skill sets if they want to lead in the boardroom.
14 Mar 2013
The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.
When Gene Roddenberry was casting round for characters to populate his series 'Star Trek: The Next Generation', he created the android Lieutenant Commander Data.
15 Nov 2012
| by Simeon Adams
With the golden anniversary of the Media Business Course a year away, it is gratifying to see it in such rude health.
To state the bleeding obvious, we re in the grip of a punishing recession. Recruitment, headcount and staff training are often the first ports of cull for agencies in turbulent times....
Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.
13 Nov 2012
| by Simon McEvoy
Times are changing for the B2B marketing sector, with businesses taking on a more human approach, writes Simon McEvoy, planning director, Tangent Snowball.
What do Stewart Easterbrook, Steve Parker, Chris Locke, Iain Jacob, Hal Pearson, John Davidson, Ian James, Jim Kite, Nigel Waring, Matt Blackborn and Richard Law have in common? The answer is that they all form the management team of Starcom MediaVest Group and they are all men. Since Matt James...
08 Nov 2012
| by Jeremy Bullmore
Q: I'm creating a Christmas TV campaign for a client and they're insisting on using a celebrity. I hate the idea but they're dead set on roping in some Z-lister to front the campaign.