"It ll be great. Just smile and you ll be fine." That was my boss advice at the start of the week as I went off to deliver my first-ever official client presentation. On this occasion, the smiles were very much of the nervous variety this was a big deal. I d driven my boyfriend mad the previous night...
09 May 2013
| by Russell Davies
One of my first jobs was as the regional account manager on the Fiat dealer account. I made sure the dealers ran ads that Fiat HQ was happy with and one of my first tasks was managing the announcement that the fabulous Fiat Tipo had been awarded the prestigious title of European Car of the Year.
Overseeing a global network of more than 7,700 employees, operating in 132 offices around the world, makes travel a large component of my job. I am often in airport lounges more than my own kitchen, but travelling has always been a personal passion.
Adland is nothing if not enterprising. We see another shop opening its doors this week in the shape of Lucky Generals. This comes hard on the heels of Hello People and in the recent wake of Joint, Now, The Corner etc.
Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
In a meeting with our digital heads last week, speculation was rife on this issue. It boils down, I think, to functionality, although fashion clearly has a role in establishing who wins this next zeitgeist battle.
The passing of Margaret Thatcher has left me feeling unexpectedly bereft. I am not a staunch Tory but, having begun my career in the 80s, for better or worse, the Iron Lady s presence had punctuated my salad days. I suddenly feel very mortal. Can you suggest any advice on how to fight my ennui and rediscover...
Thank you to everyone who has so far responded to last week's open invitation to debate how best to improve the reputation of the PR profession.
Last month we had Depression Awareness Week, a week that couldn't be more relevant to the Advertising and Creative Industries.
03 May 2013
Getting the basics right is a phrase that perhaps most often pops up on training courses, in interviews, or during pitches.