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Combining ads, digital and PR is what brands demand

Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...

Creatives can still win war with number-crunchers

Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome cheesters, Alan Carr. It conjures images of forced...

A view from the bottom

I ve just read, on a fascinating new Tumblr, that you know you ve been in advertising for too long if you think "impactful" is a word and you wear a woolly hat indoors. I m a relative newbie, so this news makes me scratch my head (beanies can really itch) in dismay: "impactful" isn t a word? Monday:...

The easy way to judge a creative agency: look at what's on its walls

If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...

Arif Durrani: Reflection as well as celebration at Nabs' Big Bash

It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it was the one person who was not present who remained...

A view from the top

Saturday am: PIA303 Lahore to Karachi, a chance to review the last three days with Taher Khan. Pakistan is one of our fastest-growing markets. Afternoon is "free". Why do I love Karachi so much? Untamed energy, ultimate melting pot, little conventional beauty, socially hyperactive. Visited Abdul...

Here's to the non-conformists

So one of football's managerial greats has gone. Sir Alex Ferguson's era is finally over. The BBC's chief football writer, Phil McNulty, sums him up in three words: "Charismatic, explosive, contrary."

On the Campaign couch (16 May 2013)

Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard" and stay true to the traditional culture of the...

It is time for PR to reclaim digital comms

PR may have lost a few battles along the way, but clear signs are emerging that it's slowly winning the digital war.

Boeing glides over Dreamliner crisis

The nightmare is almost over for Boeing's Dreamliner. Airlines have resumed flights of the new aircraft three months after the model was grounded globally following battery fires on two of the planes.


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