Drawing a line under 2011
15 Dec 2011 | by Claire Beale, editor, Campaign
If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached.
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The growing beast that is SXSW is becoming increasing relevant to business, culture and society, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked devices and robotic arms controlled by cyborg monkeys.
If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached.
For years, Johnny Hornby had a thing about the Bad News Bears.
You will notice that this week's issue of Campaign is devoted to those people hoping to get a job in advertising and the ones who have already made it through the industry's front doors and are working out where exactly they're going.
Can the two companies really avoid conflicts, or is this simply a short-term way of playing catch-up, asks Bob Willott.
Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce, chief client officer at Tullo Marshall Warren.
With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
Bono, Doherty and how Froggy's ruined career explains why social isn't always the best option, writes Dave Bedwood, creative partner at Lean Mean Fighting Machine.
The Goverment's reasoning behind radical cuts at the COI is flawed and, for those concerned, frustrating and galling, but the opportunity to generate further evidence of advertising's effectiveness should now be grasped, writes Hamish Pringle, director general of the IPA.
I came across a blog the other day entitled "The Slow Media Manifesto" and, after an appropriate period of contemplation, it left me with a warm glow.