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IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all

The growing beast that is SXSW is becoming increasing relevant to business, culture and society, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked devices and robotic arms controlled by cyborg monkeys.

Drawing a line under 2011

If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached.

Claire Beale: Sod off 2011, and roll on a positive focus for 2012

For years, Johnny Hornby had a thing about the Bad News Bears.

Claire Beale: It's time for a dose of naivety at adland's top

You will notice that this week's issue of Campaign is devoted to those people hoping to get a job in advertising and the ones who have already made it through the industry's front doors and are working out where exactly they're going.

Think BR: How far can Dentsu and ADK collaborate on digital?

Can the two companies really avoid conflicts, or is this simply a short-term way of playing catch-up, asks Bob Willott.

Think BR: The future lies with influence

Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce, chief client officer at Tullo Marshall Warren.

Think BR: Are big agencies failing to engage in local?

With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.

Think BR: Anti-social media

Bono, Doherty and how Froggy's ruined career explains why social isn't always the best option, writes Dave Bedwood, creative partner at Lean Mean Fighting Machine.

Think BR: COI spend has saved lives and money

The Goverment's reasoning behind radical cuts at the COI is flawed and, for those concerned, frustrating and galling, but the opportunity to generate further evidence of advertising's effectiveness should now be grasped, writes Hamish Pringle, director general of the IPA.

Perspective: Time we faced up to the fact that beta isn't always better

I came across a blog the other day entitled "The Slow Media Manifesto" and, after an appropriate period of contemplation, it left me with a warm glow.


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