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The Post Office can fortify the high street

If ever an organisation was well placed to have a view on the future of the high street, it is the Post Office.

Pistorius trial could become PR circus

Oscar Pistorius' killing of his model girlfriend has provided the global news networks with a real-life 'OJ Two', where tragedy, news and soap opera become indistinguishable in the search for justice under a global media spotlight.

Open up to prove British food quality

The events of the past few weeks have shocked the British food industry and dented consumer confidence in what has long been one of the safest and highest quality food supply chains in the world.

Passion outweighs profits in new era

Times have changed, and a new breed of brands are introducing new ways to communicate with customers, gaining ground on the global mega-corporations that still seem to dominate most industries.

We'll call you: Argos

One of Mole's favourite autumnal pastimes is curling up with a drink and the Argos catalogue to pick an item to buy in-store. Is our ritual about to become obsolete?

Why you need to find your brand's social-media voice

Brands can have difficulty finding their 'voice' in social media, but when they get it right, the resulting level of consumer engagement and appreciation makes the effort worthwhile.

We'll Call You - Beiersdorf/Nivea

Mole was horrified by reports that the skincare brand had dropped our favourite songstress because her 'raunchiness' clashed with its brand values. But did it?

Danny Rogers: Alcohol issues need more than good comms

In Monday's excellent Panorama on BBC1, Tony Blair's former PR man Alastair Campbell looked at what he believes is the 'growing problem' of excessive drinking by Britain's professional classes.

Danny Rogers: TripAdvisor needs to trade on trust

In order to grow, brands require trust. The world's greatest brands are those trusted by their consumers, their employees and manifold other stakeholders.

Ian Monk: 'Rogue captain' line could sink company

As a PR strategy, it hit the rocks in less time than it allegedly took 'Captain Coward' to abandon his stricken cruise liner.

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