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The biggest noise at Westminster this week was the sound of cabinet ministers rushing off on holiday before someone from the Today programme dragged them on the air to ask if they still supported Gordon Brown.
Talk about self-inflicted wounds. Prime Minister Gordon Brown has just incurred another one with the failed attempt to sign up Ogilvy & Mather, or some part thereof, to investigate why he isn't very popular.
One thing Prime Minister Gordon Brown still has on his side is the ability to book berth one on the chat show sofa anytime he likes, even if he didn't make much of the opportunity over the weekend.
If former JWT, NTL and Ofcom boss Stephen Carter had any doubts about entering politics (and by all accounts he always has) they were justified in spades this morning.
We know a lot about Prime Minister Gordon Brown's media consumption. He starts off with Radio Five Live's ‘Wake up to Money' where affable London Evening Standard stock market reporter Mickey Clarke chats about the day's prospects with his laddish friends from the City.
There's a bit of a media battle going on about who can be Gordon's best friend: In the blue corner we have the Mail and the Sun, in the red corner the Mirror, despised by the Blairites but determined to regain its place as the house magazine of (old) Labour.
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