Whenever I m tempted to slag off some Big Dumb Agency move, I think of something Clay Shirky wrote, comparing our era to the advent of publishing: "We re collectively living through the 1500s, when it s easier to see what s broken than what will replace it." And I try to remember that pointing at the...
Will people pay for general news online? Not if they can get it elsewhere for free. Which is why the new strategies behind the pay models for the Telegraph brands - and, later this summer, The Sun - are rooted in more than selling generic news.
We all know newspapers have their backs against the wall in these times but, for some, the battle for advertising spend has become increasingly bloody, and casualties are starting to emerge.
10 Dec 2012
| by Brendan Judge
Would a 45 minute slot at Mindshare's Huddle event be long enough to save newspapers, asks Brendan Judge, head of strategy, The Sun at News International.
14 Nov 2012
| by Stuart Ells
The news publishing industry is changing but the opportunity is there for brands to take advantage of this upheaval, writes Stuart Ells, managing director, Alvarez & Marsal (A&M).
"Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago.
17 Oct 2012
| by Charlie Woodall
Doom-laden headlines predict the decline of press and journalism. In fact great journalism is in great shape, writes Charlie Woodall, press planner, Carat.
24 Sep 2012
| by Freddie Ossberg
Special interest supplements can offer brands a unique solution, providing both branding and PR, writes Freddie Ossberg, founder and managing director, Raconteur Media.
It's tough being in print in an ever-more digital world. At the 64th World Newspaper Congress, in Kiev last week, the world's press gathered to discuss the situation and explore the future.
28 Jun 2012
| by Mark Jones and Keith Perry
The Olympics could prove to be a period of exceptional value for brands thinking about using national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor, The Daily Telegraph.