Channel 4 scored an important goal last week by landing the three-year ad sales contract for BT's new sports channels, and it will kick-start an exciting new commercial offering for the broadcaster.
02 May 2013
| by Russell Davies
I've always thought of myself as a top TV geek, always on the latest trend, a voracious absorber of new channels, programmes and technologies. I realised the other week that the reality is a little different. We'd wandered into our enormous but incompetent friendly neighbourhood electrical goods warehouse,...
Five seconds was all you needed to take in those "hello boys" Wonderbra posters in the 90s. Now the man behind them, Trevor Beattie, wants to bring that billboard glance mentality to television at the expense of the traditional spot.
Blink and you might have missed it, which in many ways is rather apt, but last week marked two years of product placement in UK TV programmes. To call it a damp squib would be to underplay the non-starter product placement has so far turned out to be.
Sometimes you see a quote you know you're going to be seeing in presentations for the rest of your life. Reed Hasting, the chief executive of Netflix, uttered such a quote in an interview with GQ. "The goal," he said, "is to become HBO faster than HBO can become us." Perfect, isn't it? He was talking...
So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016.
He started the day a newspaper man, as he has done for the past 12 years. But before he'd had his second cup of coffee, he was fielding questions as a television broadcaster - and one very much in demand.
17 Jan 2013
| by Nick Thorogood
Nick Thorogood, senior vice president, content & marketing, Scripps Network Interactive, EMEA, explains how Food Network became the number one lifestyle channel in the UK.
15 Jan 2013
| by John Tigg
Tablets, giant TVs and a fridge that orders its own milk; Videology's John Tigg takes a walk round the halls at the Consumer Electronics Show in Las Vegas.
10 Jan 2013
| by Mindshare
Media agency Mindshare gives its predictions for the year ahead.