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The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.
There's a famous old Private Eye cartoon by Peter Cook and Barry Fantoni. It shows two men chatting at a party. "I'm writing a book," boasts one. "Neither am I," admits the other.
The use of ethnic media to upweight mainstream campaigns has increased over the last two years across all major advertising sectors, says Murly Tiwari, director of Indoor Media.
The Conservative Party has unveiled proposals to abolish Regional Development Agencies and free up local authorities to develop their own partnerships, tourism marketing and branding strategies
Recent successes such as T-Mobile's 'dance' ad suggest that upbeat messages can cut through the financial gloom. But is such activity really enough to lift the spirits of cash-strapped consumers?
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