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For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko.
Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.
When the fiercest battle in sport begins on 25 November, the action will take place in the wee small hours. MediaCom's Charlie Dundas looks at the most effective ways for UK brands to leverage the Ashes.
New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewis Silkin.
Although past performance isn't always an indicator of future performance, with respect to the sponsorship industry, that actually isn't quite true.
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