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Inside... Radio Advertising Bureau

The trade body operates alongside other RadioCentre teams in what is the medium's UK nerve centre, Simon Redican writes.

Inside... JCDecaux

Spencer Berwin has high expectations for the outdoor specialist in 2013 as significant investment in the medium continues apace.

Littlewoods: The retailer took a traditional position for its Christmas campaign

Marketing's unique weekly analysis of advertisement recall in association with TNS.

EE: Kevin Bacon fails to champion EE and 4G

Marketing's unique weekly analysis of advertisement recall in association with TNS.

CREATIVE STRATEGY: EE launches with big bucks, but no big bang

Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".

Think BR: The top 10 online brand protection strategies

Many marketers have found out the hard way that protecting a brand online is no easy task, writes Charlie Abrahams, vice president EMEA, MarkMonitor.

CREATIVE STRATEGY: VW's Polo campaign goes from strength to strength

This film hit a nerve. Well, actually not "hit" so much as moved, tickled and embraced. This film being the latest TV commercial for VW Polo.

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

Do clients need creatives? Proper creatives, I mean. The art director and copywriter who live for the big idea, the awards, and the long lunch.

Helen Edwards on Branding: Be careful what you wish for

The Co-op may rue its latest ad's focus on freeing up time to do more enjoyable things than shopping.


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