Abercrombie & Fitch's CEO, Mike Jeffries, is currently under fire about his comments on excluding people who don't fit with the brand.
Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing director at M&C Saatchi.
They are routinely dubbed 'town hall Pravdas' or publications in which 'the sun always shines.'
I'm excited to be chairing the judging for this year's PRWeek Awards.
In 1986 when Alex Ferguson became Manchester United manager, the club had a value of £15m, a sum that might buy a decent midfield player today.
Dear Jeremy, there have been a lot of new senior staff ap pointed at my agency recently, leaving us all a bit unsettled and unsure of where the character of the agency is heading. What s the best approach: team up with other members of the "old guard" and stay true to the traditional culture of the...
So one of football s managerial greats has gone. Sir Alex Ferguson s era is finally over. The BBC s chief football writer, Phil McNulty, sums him up in three words : "Charismatic, explosive, contrary." It is the latter that explains his brilliance, for me. Ferguson has never acted as he was "supposed...
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...
It was a night of mixed emotions at the Nabs Big Bash last week. More than 1,000 people gathered to support the charity's glittering annual fundraiser at Battersea Evolution, in what also formed the focal point of its centenary celebrations. But it was the one person who was not present who remained...
Campaign s front page last week carried the following dispiriting phrase: "triggered by staff changes in the procurement team at Mercedes headquarters in Stuttgart, Germany". A fragment calculated to dim the joy in even that zaniest of toothsome cheesters, Alan Carr. It conjures images of forced...
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