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As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.
The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.
The incoming IPA president, Ian Priest, will concentrate on advancing the cause of 'commercial creativity' during his two-year tenure.
Brands need more than branding - they need a reputation, and to deliver this you need people who are not too attached to agency orthodoxy.
UK account planning talent has long been sought after by agencies in other markets. Three UK-born planners offer an insight into their experiences around the world, while an Aussie provides his view of the discipline in London.
Some people will do anything for a free alcoholic drink and skiers in Austria this week were no different.
The author Philip Graves explains the three psychological causes of poor ads.
Whoever thought Leeds was behind the times was perhaps a little wrong. Well yes, it might only be opening its first Apple store nine years after the London launch, but the city can now boast it hosted the world's longest dress, thanks to VCCP.
The warehouse space, with its mismatched couches and waffles on the counter, helps foster collaboration. Or at least that's what the Swedes tell Paul Malmstrom.
What makes creatives leave the comfort of their agencies to make a name for themselves as directors? Andy McLeod shares his journey from Fallon to commercials director and how his creative background helps him shoot better ads.
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