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Campaign: The Campaign for High Speed Rail Client: Businesses and rail unions PR team: Westbourne Communications Timescale: February 2011-January 2012 Budget: £100,000 A government project to build a high-speed rail link, High Speed Two (HS2), between London and the North was under threat after...
Campaign: Making the Caravan Cool Client: Haulfryn Group PR team: Remarkable Timescale: June 2011-June 2012 Budget: £16,800 The Haulfryn Group, one of the UK's largest holiday and residential park operators, wanted to raise awareness of its brand among a wider group of people looking to purchase...
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
IHG's senior vice-president, sales and marketing Europe, is juggling multiple hotel brands in shifting market conditions.
Mole's idea of flying abroad is more of a nightmare than a dream, so we were intrigued by Thomson's ad for its new 787 aircraft. What makes it a 'Dreamliner'?
The budget hotel chain is restructuring.
The daily deals site's managing director has had to deal with questionable results and an OFT investigation. Now, the brand faces increased competition.
Controversial low-cost airline Ryanair's negative attitude to all aspects of digital except ticket sales is a fast track to creating a socially toxic brand on a global scale
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