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Pick of the Week - 101/Asios

08 Dec 2011

Ian Darby is uplifted by 101's "anything can fly" film for Asios:

Rethinking the recommendation economy

18 Nov 2011 | by David Benady

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.

We'll Call You - First Choice

15 Nov 2011

The high-street stores of First Choice and Thomson are being merged. Does that mean Mole's holiday is going to be invaded by other people's children?

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Private Hear ads for review October 2011

13 Oct 2011 | by Suzanne Bidlake

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.

Turkey of the Week - Leg/Eurostar's 2012 Olympics

13 Oct 2011

Eurostar's 2012 Olympics ad, "trainstorming" by Leg, has sent Ian Darby off the rails:

Profile: Eurostar's new marketing chief gets set to take on all comers

12 Oct 2011 | by Noelle McElhatton

Lionel Benbassat, incoming Eurostar marketing chief, has competition and a new agency roster in his sights. Interview by Noelle McElhatton.

We'll Call You - easyJet

04 Oct 2011

Mole was excited by news that Sir Stelios Haji-Ioannou is to launch an airline brand called FastJet, but our attempt to find out more about it ended in frustration.

Clare Mullin on cleaning out the cobwebs at the National Trust

24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan for Dyson.

Virgin hits new heights

04 Aug 2011

When Rainey Kelly Campbell Roalfe/Y&R proclaimed "your airline has either got it or it hasn't", the agency seemed to be inferring that Virgin Atlantic had more style and elegance than other flight operators.

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