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What it's really like inside Tower of London

24 Nov 2009 | by Becky Charles

We asked the marketing team at the Tower of London what it's like to work there

Meet Tamarah Khatib, bmi

03 Nov 2009 | by Staff

Tamarah Khatib is head of online for bmi

Meet Craig Cherry, Monarch Travel Group

15 Sep 2009 | by Staff

Craig Cherry is head of group procurement at Monarch Travel Group

Brands stage more modest events closer to home

14 Sep 2009 | by Sarah Crawley-Boevey

LONDON - In the current climate, brands are understandably wary of being seen to splash out on exotic events, but there are bargains to be had closer to home.

What it's really like inside STA Travel

18 Aug 2009 | by Becky Wilkerson

We asked the marketing team at STA Travel what it's like to work there

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Brand Manager of the Week

19 May 2009 | by Sarah Johnson

Victoria Wills, founder and brand manager, NuBeginnings

Luxury brands ditch mass-market strategy as credit crunch deepens

24 Feb 2009 | by Nicola Clark

LONDON - Luxury brands have overstretched themselves and as aspirational consumers slash their spending brands are refocusing on their core audience.

What it's really like inside Butlins

17 Feb 2009 | by Becky Wilkerson

We asked the marketing team at Butlins what it's like to work there

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