The ten bravest ads of all time
07 Dec 2007 | by Alex Benady
Whether they ripped up the rules or just ignored the naysayers, these clients and agencies proved that bravery can often be a catalyst for great ads.
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Measuring a brand's image against consumer experience
11 Dec 2007 | by Jane Simms
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
The Work: Private view
30 Nov 2007
CREATIVE - Paul Silburn, incoming creative partner, Saatchi & Saatchi
Virgin Trains: give consumers easy green choices
27 Nov 2007 | by Craig Inglis
LONDON - Brands must provide straightforward, motivating reasons that make it simple for consumers to take the green option, writes Craig Inglis, the outgoing sales and marketing director of Virgin Trains.
Beyond advertising
23 Nov 2007
More and more agencies are looking beyond traditional media channels, even as far as aircraft design and music publishing, to provide branding solutions for clients. Pippa Considine reports.
Campaign Media Awards 2007: Best Travel and Leisure Campaign
23 Nov 2007
WINNER Title: The Beautiful North Media agencies: Drum Screen, PHD North Media directors: Mark Eaves, Jason Spencer Media planners: Chris Pollard, Karen Light Creative agency: Drum Screen Creative directors: Mark Eaves, Simon Wells Account planner: n/a Client: Northwest Development Agency Brand:...
IPA Effectiveness Awards 2007: Bronze Awards - Historic Scotland
16 Nov 2007
HISTORIC SCOTLAND Title: Blasts from the past - bringing history to life for Historic Scotland Client: Historic Scotland Agency: The Union Advertising Agency Author: Pauline Lamb, The Union Advertising Agency Contributing author: Giles Moffatt, The Union Advertising Agency Media used: TV, radio,...
Sector Insight: Budget hotels - Chains cash in on bargain travel
14 Nov 2007
The market is booming for economy mini-breaks and cheap business accommodation, writes Jane Bainbridge.
The Work: Private view
09 Nov 2007
CREATIVE - Simon Learman, joint executive creative director, McCann Erickson, London
News Analysis: Budget cuts will hamper Olympics
07 Nov 2007
VisitBritain will not be able to undertake any advertising in the run-up to London 2012. Jemima Bokaie reports.
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