Brand Health Check: Lastminute.com
02 Sep 2004 | by Alexandra Jardine
The online travel company survived the dotcom downturn, but with share prices at an all-time low and its talismanic founder departed, challenges abound.
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Brand Health Check: P&O Ferries
27 Oct 2004
The company's cross-Channel routes are under commercial pressure from low-cost airlines, changes to the rules on duty free and state-subsidised rail options.
Superbrands case studies: EasyJet
04 Jun 2004
Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Trusted brands: Brands we trust
27 Apr 2004
The Reader's Digest Trusted Brands survey reveals that faith in brands remains the benchmark by which consumers choose products. But is trust losing its power, asks James Curtis.
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