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Reputation Survey: Thomas Cook clings on despite cost cuts

In spite of a raft of redundancies, Thomas Cook is still the travel agent with the best reputation, but travel agents in general are becoming less relevant to the public.

Campaigns Showcase: Consumer - Remarkable Group - Caravans given cool appeal

Campaign: Making the Caravan Cool Client: Haulfryn Group PR team: Remarkable Timescale: June 2011-June 2012 Budget: £16,800 The Haulfryn Group, one of the UK's largest holiday and residential park operators, wanted to raise awareness of its brand among a wider group of people looking to purchase...

Tourism: Iceland opens doors to the 'enlightened'

In April 2010, the eruption of Icelandic volcano Eyjafjallajokull threatened a projected 22 per cent decline in visitor numbers. The country launched an Inspired by Iceland campaign, which changed global perceptions and led to a 27 per cent increase in tourism. After creating the campaign in 2010, The...

Tom Kelly - No more cat and mouse

Network Rail's director of comms says the Leveson Inquiry is helping to change the way communicators do business. Matt Cartmell reports.


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