Rethinking the recommendation economy
18 Nov 2011 | by David Benady
Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.
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The seven sins of content marketing
22 Feb 2012 | by David Benady
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
Virgin hits new heights
04 Aug 2011
When Rainey Kelly Campbell Roalfe/Y&R proclaimed "your airline has either got it or it hasn't", the agency seemed to be inferring that Virgin Atlantic had more style and elegance than other flight operators.
Marketers and the social divide
15 Jul 2011 | by Adam Woods
Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.
Filling the digital skills gap
15 Jul 2011 | by Peter Crush
Marketing directors don't need to be experts in everything, but a lack of digital understanding across the industry gives cause for concern, writes Peter Crush.
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (51-100)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (101-150)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 May 2011: The web's most influential bloggers (151-200)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Virgin Atlantic campaign - From brief to browser
15 Feb 2011 | by Staff
How did a spark of an idea to promote Virgin Atlantic's Flight Tracker iPhone app result in a digital campaign with staying power?
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