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The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.
The government's edict that energy brands must simplify their price tariffs and place all customers on the cheapest price plan for their needs will force a strategic rethink, writes Matt Chapman.
Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:
Fifty6's brief was to ensure customers knew Virgin Media was the fastest and best place to get broadband. Research found that competitors' customers were most annoyed by the online buffering that plagues their digital experience.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
The Yell Group's rebranded digital business remains mired in debt, writes Kim Benjamin.
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
In 2011, the energy industry had met with fierce criticism of its business strategies. The in-house team worked with retained agency Brunswick to improve its reputation in the UK.
The energy supplier's marketing director wants to instil love and two-way loyalty in its relationship with its customers.
Clare Sheikh, Global brand director, Vodafone
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