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O2's Ronan Dunne: "Your brand should lead your company"

08 May 2013 | by Ronan Dunne

The chief executive of Telefonica UK shares his business and life learnings.

Vodafone followers lovers' most intimate moments

05 Apr 2013 | by Matthew Chapman

Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss spanning a lifetime.

The five rules of social media management

08 Mar 2013 | by David Benady

Brands need to do more to embrace social media across their business functions, writes David Benady.

Guy Esnouf - The power broker

08 Mar 2013 | by John Owens

E.ON's UK comms chief tells John Owens about his efforts to make the energy sector more palatable to both consumers and Government.

BT aims for brand revival with its big content gamble

30 Nov 2012 | by David Benady

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.

Energy sector prepares for marketing unheaval

28 Nov 2012 | by Matthew Chapman

The government's edict that energy brands must simplify their price tariffs and place all customers on the cheapest price plan for their needs will force a strategic rethink, writes Matt Chapman.

Turkey of the Week - Karmarama, Blinkbox

22 Nov 2012

Jeremy Lee is baffled by Blinkbox's "launch campaign" from Karmarama:

Campaign Media Awards 2012- Best Media & Entertainment Campaign: Virgin Media

22 Nov 2012

Fifty6's brief was to ensure customers knew Virgin Media was the fastest and best place to get broadband. Research found that competitors' customers were most annoyed by the online buffering that plagues their digital experience.

The Right Track

15 Nov 2012

The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson

Hibu in need of direction

05 Oct 2012 | by Kim Benjamin

The Yell Group's rebranded digital business remains mired in debt, writes Kim Benjamin.

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