We'll Call You - Virgin Media
11 Jan 2012
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started by asking friends for advice, but heard some horror stories.
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Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started by asking friends for advice, but heard some horror stories.
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
The Muppets are back to their glorious best in the new Orange Gold Spot by Fallon, in Anne Cassidy's view:
Danielle Crook, director of brand marketing, Vodafone UK, is keen that the company strives for inventive campaigns. Interview by Nicola Clark.
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
Mole is dreading this winter's energy bills as much as the next mammal, so we were thrilled when we read that our supplier would have to help us save.
Sustainability is high on the corporate agenda, and with consumers demanding transparency, fostering understanding of brands' carbon emissions is crucial, writes Elisabeth Jeffries.
Mole was intrigued by news of BT's 'porn filter' for broadband customers, because we want to be certain our computer is clear of such smut, we hasten to add.
Major venues are trying to entice thrifty brands with special deals on their corporate hospitality packages, writes Mary Cowlett.