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Stuart Jackson: Turning up the volume

03 May 2012 | by Sara Luker

After a difficult team restructure, the Everything Everywhere comms boss is planning the brand's most ambitious campaign, finds Sara Luker.

Nicola Green: Ringing the changes

05 Apr 2012 | by Sara Luker

The director of comms for Telefonica tells Sara Luker that her ambition is to position the firm as more than just a utility outfit.

Social media: how your research can get the most out of the world's biggest focus group

23 Mar 2012 | by David Benady

Brands are struggling to make sense of the babble they pick up from social-media networks, but tools are available to turn what marketers learn from online conversations into useful insights.

We'll Call You - EDF Energy

20 Mar 2012

The company faces a £3.5m bill for breaching its marketing licence. Mole wanted to know whether our dear old ma would be among the customers to benefit.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Consumer: Santa brings O2 some festive cheer

01 Mar 2012 | by John Owens

O2 called in Hope&Glory to deliver an interactive Christmas campaign using social media.

Campaigns: Consumer - First Utility's smart move on big boys

23 Feb 2012 | by John Owens

With debate continuing to rage over the future of the UK energy market, First Utility needed to make its voice heard on the need for greater competition to give consumers a better deal.

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

16 Feb 2012 | by Matthew Chapman

The former adman is keen to promote the energy supplier as a positive force for Britain, writes Matt Chapman.

Brand barometer: Social media performance of Thomas Cook

27 Jan 2012 | by Gemma Charles

A look at how travel company Thomas Cook has been performing across social networks during the past three months.

Brand barometer: Social media performance of Nokia

23 Jan 2012 | by Gemma Charles

A look at how mobile technology company Nokia has been performing across social networks during the past three months.

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