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Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.
In 2011, the energy industry had met with fierce criticism of its business strategies. The in-house team worked with retained agency Brunswick to improve its reputation in the UK.
The energy supplier's marketing director wants to instil love and two-way loyalty in its relationship with its customers.
Clare Sheikh, Global brand director, Vodafone
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
At a time of unprecedented technological change, traditional corporate hierarchies are under pressure and many smart marketers are choosing a highly flexible career path, writes David Benady.
With the recent weather suggesting we now live in a land of perpetual winter, the energy brand's promise to freeze its prices until next year caught Mole's attention
The luxury mobile handset brand is being sold by its parent company, Nokia.
Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service, and wanted to find out more about trials taking place in Cornwall.
