What it's really like inside BT
21 Jan 2009 | by Becky Wilkerson
Marketing asked BT's marketers what it's like to work there
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Special Report: Affiliate Marketing - Battle of the brands
13 May 2010 | by Kim Benjamin
Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert consumers, who are spoilt for choice in the sector, into customers.
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
Cash-strapped consumers switch to pay-as-you pricing model for mobile phones, cars, insurance and utilities
24 Jun 2008 | by Alex Brownsell
LONDON - Until recently, mobile pre-pay pricing deals have appealed mainly to adults with credit problems or no bank account, and children. However, as the economic climate worsens, consumers in other demographics are also beginning to turn to such propositions as they, too, find themselves short of...
Top 10 and bottom 10 ethical brands
29 Apr 2008 | by Nicola Clark
LONDON - The latest ERI survey has shown that simply claiming to be ethical will not necessarily engender positive perceptions.
Utilities put price rises back on the agenda
29 Jan 2008 | by Ed Kemp
LONDON - Energy firms are reassessing their strategies to appeal to customers hit by utility-bill increases.
News Analysis: E.ON scraps its point of difference
26 Sep 2007
The energy supplier has terminated its ITV weather tie to focus on sports - just like all its rivals. Ed Kemp reports.
E.ON scraps its point of difference
25 Sep 2007 | by Ed Kemp
LONDON - The energy supplier has terminated its ITV weather tie to focus on sports - just like all its rivals.
Profile: Sticking to the game plan - Mike Thompson head of sponsorship, E.ON
22 Aug 2007 | by Ed Kemp
It was as a teenager growing up in Suffolk in the 80s that Mark Thompson, E.ON's head of sponsorship, nurtured his interest in grass-roots football, volunteering his time to local club Ipswich Town FC.
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