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What's holding back British brands?

24 Apr 2007 | by Jane Simms

Britain's biggest brands are growing at a slower pace than their rivals from around the world. Where are we going wrong?

Ethnic Britain

17 Apr 2007 | by David Tiltman

LONDON - Marketers are not doing enough to take advantage of the opportunities provided by growing non-white communities.

Marketing Society Awards shortlist

11 Apr 2007 | by Joanna Bowery

LONDON - Most awards ceremonies are a chance for congratulatory back-slapping. However, The Marketing Society Awards for Excellence offers something more: the opportunity to learn about best practice and spot trends in the industry.

Mark Ritson on Branding: Cingular has $6bn contract on head

04 Apr 2007

If you really want to work at the frontier of branding, it would be a mistake to focus on communications, measurement or even brand strategy. The place where all the big brand decisions are now being made is brand architecture. Which brands do we want to keep? Which can we afford to lose? How do we...

O2 looks to lay Dome's past to rest

03 Apr 2007 | by Ed Kemp

LONDON - With clear attractions for visitors and associated brands, this time the Dome has a chance to succeed.

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