The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.
Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.
Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of Birth: 03/07/1983 View Dan's LinkedIn profile With responsibilities spanning Sony Europe s Professional broadcast products and a budget of 3.5m, Robb is a rising star in business-to-business marketing....
Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.
At a time when every consumer has the opportunity to become their own media channel, the concept of social influence has shot to the top of the marketing agenda.
Brands need to do more to embrace social media across their business functions, writes David Benady.
Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.
to remove filters