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HTC's global PR director Julia Herd is inspired by the F-word

The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.

Campaign case study: Small firms turn to iZettle reader

Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.

Reputation Survey: Google trusted despite industry dominance

Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.

5 things we learned from Mobile World Congress

The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.

Campaign case study: Brandon generates interest in Explorer 9

Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.

Catherine Ogilvie - The sound of Tinseltown

Dolby's marketing chief tells Mark Banham how the firm's Oscars partnership is highlighting its contribution to the cinema industry.

Brendon Craigie - On the fast track

The group CEO of Hotwire has shot to the top of the agency and now has ambitions to conquer the world, reports Sara Luker.

Jeremy Greaves: A swashbuckling adventurer

EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.

Entertainment: Lappset happy with angry approach

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...

Digital: Nomophobia drives SecurEnvoy sales

Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile.


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