The global director of consumer and product PR for handset maker HTC uses her fear to drive her on against the competition, reports John Owens.
Stockholm-based Swedish tech company iZettle asked Fishburn Hedges and The Crowd & I to oversee the UK launch of its first mobile card-reading device, which transforms smartphones and tablets into card terminals, allowing small businesses in the UK to take card payments anywhere.
Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.
The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.
08 Mar 2013
| by Francesca Rice
Microsoft asked 3 Monkeys Communications to devise a fully integrated campaign that would position Internet Explorer 9 as an innovative must-have browser.
22 Feb 2013
| by Mark Banham
Dolby's marketing chief tells Mark Banham how the firm's Oscars partnership is highlighting its contribution to the cinema industry.
The group CEO of Hotwire has shot to the top of the agency and now has ambitions to conquer the world, reports Sara Luker.
16 Aug 2012
| by John Owens
EADS UK's comms V-P has used his passion for the military to send the aerospace and defence firm's profile rocketing, finds John Owens.
24 May 2012
| by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...
24 May 2012
| by John Owens
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile.