Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
Axing a long-running creative strategy is never an easy call for a marketer to make.
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Arts & Entertainment: Fifty Shades trilogy puts rivals in shade
13 Dec 2012 | by Kate Magee
Publisher Random House bought the Fifty Shades trilogy in March. The books were an internet sensation in the US but relatively unknown in the UK.
Taxing issues for marketing as brand trust is called into question
06 Dec 2012 | by Jane Bainbridge
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands are learning that they must recognise public anger and act quickly to avoid repeating their mistakes, writes Jane Bainbridge.
Why Starbucks is the grinch who stole Christmas
05 Dec 2012
The thorny issue of tax avoidance is not going to go away and, in these times of ultra-transparent business, brands that engage in the practice have nowhere to hide, writes Nicola Kemp.
Morrisons struggles to differentiate in a crowded market
28 Nov 2012 | by Kim Benjamin
Earlier this month, Morrisons, the UK's fourth-biggest supermarket by market share, posted a disappointing set of third-quarter results, revealing a decline in like-for-like sales.
Campaign Media Awards 2012 - Campaign of the year: Ikea
22 Nov 2012
Vizeum's brief was to make the Ikea brand synonymous with bedroom furniture and drive double-digit growth in bedroom furniture sales.
Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers
22 Nov 2012
Goodstuff's brief was to reposition the Ann Summers brand for a new audience whose perceptions are outdated and having a negative impact on the business.
Campaign Media Awards 2012 - Best Total Communications Programme: Ikea
22 Nov 2012
To meet the challenge of making Ikea synonymous with the bedroom, and so drive double-digit growth in bedroom furniture sales, Vizeum's campaign was designed to send the nation "happy to bed".
Comet's power failure
15 Nov 2012 | by Kim Benjamin
Fierce competition has led to the retail chain's collapse.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
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